It’s just natural to focus on the front, you know….that part you can see in the mirror. I remember someone at convention speaking once about front yards and back yards. Everyone keeps the front yard looking well kept….but you really find out what a person is like when you look in the back yard..or something like that! I was impressed with the back sides of downtown Ames a while ago. The backs of these stores do face a municipal parking lot, but still, I thought the backs of the stores showed a nice sense of community aesthetic and responsibility.